Jeff Tepper - MBA - Group Copy Supervisor: Consumer, DTC, HCP
During my time at BBH, I participated in the Barn program. The brief was to make something famous with a budget of $1000. While major brands have the budget to spend millions on large Times Square billboards, many non-profits and charitable organizations do not. The idea was to place miniature-scale billboards in cities across the world, all featuring headlines calling attention to important global issues such as animal cruelty, children's issues, human trafficking, global warming, and more. (Link to ADWEEK article)