Stop & Shop

Education is never over! In that masochistic spirit, I have recently started school again to pursue my MBA with a focus in Marketing….while I work full-time and have a 7-month-old daughter at home. The final assignment for the first course is to suggest a series of organizational changes to a large American food retail brand. I chose Stop & Shop because, after years of shopping at their Sheepshead Bay store, it is safe to say they have a lot of room for improvement. Click here to view the presentation PDF with notes. Click here to view the brochure PDF that sums up the whole initiative.