I was the Copywriter on the AT&T #StudyFest livestream. The Social Studio was created at BBDO-Organic in order to reposition AT&T as an entertainment brand as opposed to being strictly telecommunications. Our mission is to create a series of campaigns and posts to do just that.
#StudyFest was an opportunity to reach college students studying for finals, and give them a helping hand. For 3 days, we streamed a guided study session, complete with occasional breaks designed to entertain students in need of decompression. Influencers specializing in music, fitness, magic, and comedy entertained those tuning in.
Overview 8 influencers performed acts in the StudyFest Facebook Lives, and made posts on their own platforms to drive tune-in Influencers were: Jibrizy Magic, Brodie Smith, Daniel Fernandez, Katie Austin, Masego, Jon Dorenbos, Matt Stonie and VanJess.
Results Total Video Views: 6M Total Snapchat Reach: 4.1M Total FB+IG Engagements: 6M Snapchat filter conversion rate: 6.08%
20% view rate on Facebook Live
98% positive sentiment overall
4.8 point lift in people agreeing that AT&T is an entertainment company (Facebook Nielsen Brand Study)
AT&T #StudyFest Highlight video
The highlights from AT&T's #StudyFest livestream.
AT&T #StudyFest Highlight video 2
Another collection of highlights from the AT&T #StudyFest
I have always wanted to do a traditional advertising campaign with print, outdoor, and TV spots. PEZ has been one of my favorite brands for as long as I can remember. Collectible dispensers and stackable candy pieces make PEZ the most fun you can have with candy.
My work eventually caught the attention of PEZ Candy, Inc.'s marketing team. After meeting with them, and touring their extraordinary visitor center, I became an official PEZ Candy Content Creator.
PEZ Easter Video
a 15-second Easter video I made for PEZ's Candy USA's social media campaign. Currently live on their Twitter page.
PEZ Wildlife Dispensers
Stop-motion animated short I made for PEZ's social media campaign to promote their new line of mini plush wildlife dispensers. Two versions of the video were made. This version features the Gorilla and Giraffe dispensers, while the other features the Tiger and Elephant.
The Halloween video I made for PEZ social media. This video features the Ghost and Vampire dispensers. The other video features a Jack-O'-Lantern and a Witch.
PEZ Independence Day
An Independence Day stop-motion animated short I made for PEZ Candy's social media campaign.
A stop-motion animated construction "The Starry Night" by Vincent Van Gogh that I made with PEZ pieces
"The PEZZY Night
Outdoor ad concept using actual PEZ pieces (Vincent Van Gogh's "The Starry Night" made with actual PEZ piees.)
PEZ Logo GIF
GIF I made for PEZ that they can use for sharing on various social media platforms. (Tumblr, Reddit, etc.)
The Great Wave of PEZ-agawa
"The Great Wave of Kanagawa" by Hokusai. I re-created this legendary Japanese Woodblock print with actual PEZ pieces.
PEZHENGE! Where the demons dwell Where the banshees live and they do live well PEZHENGE! Where a man's a man And the children dance to the Pipes of Pan.
(Thanks to Spinal Tap!)
"Aladdin Sane" by David PEZzie
One of the most iconic album covers in Rock and Roll is David Bowie's Aladdin Sane. While it has already been immortalized across countless mediums, I knew it would be an essential PEZ piece.
PEZ Side of the Moon by PEZ Floyd
Besides being one of the most important albums in rock and roll, Pink Floyd's Dark Side of the Moon has one of the most instantly recognizable album covers in music. I couldn't not make this.
PEZ Explosion GIF
Another GIF I made for PEZ to use across their social media campaign featuring their logo exploding.
PEZ Art Outdoor campaign
I like to think Vincent Van Gogh would be up there, partying with Jimi Hendrix. All of the sudden, he sees these billboards and sheds a small tear of joy.
Great PEZ Wave Billboard
Hopefully, drivers will not be too distracted by this tidal wave of flavor and excitement.
Save The Walls
A guerilla campaign where art is created on temporary plastic walls to spread awareness of street art disappearing from New York City.
A 1-minute look at the NYC-based Save The Walls initiative. By creating temporary walls from shrink-wrap, we are creating a safe way for artists to create their work.
An actual article in Time Out NY
I was interviewed by Time Out NY about the project. This article came out soon after. (Screen shot of actual article)
Article in DNAinfo New York
The author of this article followed us on our first public painting and interviewed us. This was published the following week. (Screen shot of actual article)
Featured recently on Creativity Online. (Screen shot of actual article)
Save The Walls
A more in-depth look at NYC's Save The Walls project.
The infographic we made to encourage street artists to help spread the word by creating their own temporary walls.
I made a ton of animated GIFs promoting the launch of Captain Morgan Cannon Blast. Below are some of the ones that went live. Unfortunately, some are so amazing and hilarious that they will never go live, so I can't post them up here. If you want to see them, I'd love to show you. They are in the password-protected Captain Morgan section of my website. So please get in touch and I will give you the password to get them in front of your Hungry Eyes ASAP!!!
My work, live on Captain Morgan's official Twitter page. I couldn't wait to tell my mom that my work would be seen by millions. I also couldn't wait to explain what a GIF is, what Twitter is, or what the internet is. Parents.....am I right?
Small Billboards for Big Causes
During my time at BBH, I participated in the Barn program. The brief was to make something famous with a budget of $1000. While major brands have the budget to spend millions on large Times Square billboards, many non-profits and charitable organizations do not. The idea was to place miniature-scale billboards in cities across the world, all featuring headlines calling attention to important global issues such as animal cruelty, children's issues, human trafficking, global warming, and more. (Link to ADWEEK article)
Small Billboards for Big Causes
Case Study video
Actual write-up in ADWEEK
Captain Morgan Unaired GIFs (password required)
A series of amazing Captain Morgan GIFs I made that are too awesome to air.
Writing LG Electronics Newsletter Articles
While at Publicis, I wrote a bunch of articles for the monthly LG Electronics newsletters. These are articles sent out to existing LG customers as part of a CRM campaign. It was great! I got to write about scary movies (which I love), and do a great deal of research on a few other topics. I am a research nerd, and I love learning about new things so that I could eventually write about them and pretend I'm some sort of expert. Notice the beautiful art direction by my occasional partner, Andrea Sabbatini (please check him out at www.AndreaSabbatini.us).
Top 10 Horror Film Themes
For the October LG newsletter, I had originally written about my top 10 favorite horror movies that flew a bit under the radar. Unfortunately, mentioning specific movies wouldn't fly past legal, so I wrote about my top 10 favorite horror movie clichés. The original scary movie article is down towards the bottom if you want to check it out. My opinions on scary movies are great, and you'll probably agree, or not, you're welcome to debate me. Please debate me, I'm so lonely.
Fun facts about oysters
I love oysters, but I knew nothing about them before this. I did a whole bunch of unnecessary research, and could have written much more on the subject. So please, ask me about my oysters!
Organizing your fridge
I wrote this article about organizing your refrigerator. If you saw my fridge, you would know two things: 1. I am not an authority on organization. 2. I do NOT listen to my own advice.
Top 10 Lesser-Known Horror Films
One of the hardest things you can ask a movie nerd to do is narrow down a list of his or her top ten. While these might not be my favorite scary movies of all time, they are my favorite ones that perhaps flew a bit under the radar or seem to have been forgotten. My poor heart was broken when the legal department informed us that we could not mention specific movies, let alone write an entire article about them. So whether you agree or disagree with my list, let me know. We'll chat, grab some coffee, you know, no big whup.
While I traditionally lock myself indoors with obscene amounts of Chinese food and ice cream on Black Friday, I wrote an article based on the strategies I would use if I ever had to step into the madness. These tips seemed like acceptable ways to deal with the holiday chaos. I hope you enjoy reading it as much as I enjoyed writing it. Keep in mind, it was way darker, and way funnier before being edited down by my CD.
During one of my freelance stints, I was asked to make a series of animated GIFs for a medicated cream called Zostrix. This product's key ingredient is Capsaicin, which is derived from peppers. Similarly, I built the template for the animations used on the Sinus Buster website. Sinus Buster also uses Capsaicin. So imagine squirting hot chilli pepper into your nostrils. It might really do the trick!
WWF Wild Style
The Challenge: Inspire a new generation to understand that we all have an impact on our planet and an effect on its health.
The Campaign: Through a partnership with The Gap, introduce exclusive and rare clothing featuring animal prints that represent different endangered species.
WWF Wild Style
A campaign to help with WWF's mission to preserve endangered animals. Through a partnership with The GAP, rare articles of clothing featuring animal print will be available for a limited time in participating stores. The number of pieces available represents the number of animals left in the wild.
Homebrew by Cuisinart
A home brewing kit paired with an app, designed to create a new network of home beer brewers.
The optional app allows users to network with fellow Homebrewers, and share techniques, tips, recipes, etc.
An app that lets you predict the future, vote for predictions you agree with, and share your predictions across social media. - New design coming....eventually.