I have always wanted to do a traditional advertising campaign with print, outdoor, and TV spots. PEZ has been one of my favorite brands for as long as I can remember. Collectible dispensers and stackable candy pieces make PEZ the most fun you can have with candy.
My work eventually caught the attention of PEZ Candy, Inc.'s marketing team. After meeting with them, and touring their extraordinary visitor center, I became an official PEZ Candy Content Creator.
Working in pharma advertising means plenty of annotations, reference blocks, pushing routes, fact-checking, and more. This section highlights some of that work along with some of my favorite conceptual pharma work.
A guerilla campaign where art is created on temporary plastic walls to spread awareness of street art disappearing from New York City.
2015 NY ADDY Silver Award Winner.
Press: Written up in Time Out New York, DNA Info, and Creativity Online
I made a ton of animated GIFs promoting the launch of Captain Morgan Cannon Blast. Below are some of the ones that went live. Unfortunately, some are so amazing and hilarious that they will never go live, so I can't post them up here. If you want to see them, I'd love to show you. They are in the password-protected Captain Morgan section of my website. So please get in touch and I will give you the password to get them in front of your Hungry Eyes ASAP!!!
During my time at BBH, I participated in the Barn program. The brief was to make something famous with a budget of $1000. While major brands have the budget to spend millions on large Times Square billboards, many non-profits and charitable organizations do not. The idea was to place miniature-scale billboards in cities across the world, all featuring headlines calling attention to important global issues such as animal cruelty, children's issues, human trafficking, global warming, and more. (Link to ADWEEK article)
A series of amazing Captain Morgan GIFs I made that are too awesome to air.
I made this for KitKat® when I worked at Anomaly. It did not take long, and the clients loved it. I loved it, and Facebook could totally tell that even though I love football, I have no idea how to actually play it.
While at Publicis, I wrote a bunch of articles for the monthly LG Electronics newsletters. These are articles sent out to existing LG customers as part of a CRM campaign. It was great! I got to write about scary movies (which I love), and do a great deal of research on a few other topics. I am a research nerd, and I love learning about new things so that I could eventually write about them and pretend I'm some sort of expert. Notice the beautiful art direction by my occasional partner, Andrea Sabbatini (please check him out at www.AndreaSabbatini.us).
I was the Copywriter on the AT&T #StudyFest livestream. The Social Studio was created at BBDO-Organic in order to reposition AT&T as an entertainment brand as opposed to being strictly telecommunications. Our mission is to create a series of campaigns and posts to do just that.
#StudyFest was an opportunity to reach college students studying for finals, and give them a helping hand. For 3 days, we streamed a guided study session, complete with occasional breaks designed to entertain students in need of decompression. Influencers specializing in music, fitness, magic, and comedy entertained those tuning in.
Overview
8 influencers performed acts in the StudyFest Facebook Lives, and made posts on their own platforms to drive tune-in
Influencers were: Jibrizy Magic, Brodie Smith, Daniel Fernandez, Katie Austin, Masego, Jon Dorenbos, Matt Stonie and VanJess.
Results
Total Video Views: 6M
Total Snapchat Reach: 4.1M
Total FB+IG Engagements: 6M
Snapchat filter conversion rate: 6.08%
20% view rate on Facebook Live
98% positive sentiment overall
4.8 point lift in people agreeing that AT&T is an entertainment company (Facebook Nielsen Brand Study)
During one of my freelance stints, I was asked to make a series of animated GIFs for a medicated cream called Zostrix. This product's key ingredient is Capsaicin, which is derived from peppers. Similarly, I built the template for the animations used on the Sinus Buster website. Sinus Buster also uses Capsaicin. So imagine squirting hot chilli pepper into your nostrils. It might really do the trick!
An app that lets you predict the future, vote for predictions you agree with, and share your predictions across social media. - New design coming....eventually.
The Challenge: Inspire a new generation to understand that we all have an impact on our planet and an effect on its health.
The Campaign: Through a partnership with The Gap, introduce exclusive and rare clothing featuring animal prints that represent different endangered species.
A home brewing kit paired with an app, designed to create a new network of home beer brewers.